We’re halfway through the summer, but while plenty of people are kicking back and enjoying their vacations, the social media development teams likely aren’t doing the same. In the past two weeks alone, we’ve seen four big new updates that can directly impact the social marketing campaigns of hotels, resorts, and other businesses in the hospitality industry. Let’s take a close look at each one.

We’ve gotten yet another new feature for Instagram Stories, and this time it’s the Chat sticker, which allows you to invite Story followers to join in on a new group chat. Instagram is currently advertising this as a way to jumpstart big group conversations or make plans. Lorem ipsum dolor sit amet consectetur adipisicing elit. Enim obcaecati vero aperiam, corrupti ab laudantium voluptate sit ipsum quis explicabo voluptas qui omnis nulla praesentium, facilis unde officiis perferendis atque! Lorem ipsum dolor sit amet consectetur adipisicing elit. Quidem odio, ex architecto neque vero a enim minus libero omnis commodi culpa, mollitia sequi nemo explicabo quae impedit consectetur? Reiciendis, animi.